Case Study: guidewire
Insurtech, o2 intercontinental
An 8 × 4 metre island exhibition stand featuring a carpeted finish and a distinctive double-archway structure. The objective was to deliver a refined, professional aesthetic that enhanced the stand’s visual impact and brand presence, while ensuring robust, practical durability suitable for high footfall environments. Close collaboration with the client’s brand guidelines ensured every element, from colour palette to structural detailing, remained consistent with their visual identity.
The Brief
-
The Design
Island Stand
8m x 4m stand with double archway -
Features
Hanging Banner
Carpet
Aluminium Edging
Furniture
Lighting
Reception Counters
Custom Prints -
AV Requirements
55” TV Monitors
what we did
Our team installed a double-archway structure and a hanging banner with printed branding. The stand highlighted key brand content and created a strong visual focal point to attract attention throughout the exhibition hall. A prominent front-facing archway displayed brand logos to maximise visibility and ensure consistent brand recognition from multiple locations on the show floor. The dynamic design encouraged visitor engagement and reinforced the brand's presence at the event.
the outcome
As a result of the stand design and build, our client experienced heightened interest from attendees. The inviting design and strategic placement of branded elements facilitated meaningful interactions with potential customers and partners. Overall, the exhibition stand successfully elevated the client's profile at the Insurtech Show.
This stand was a beautiful example of how structures can create an interesting focal point to draw visitors to an exhibition stand. The clean and simplistic branding helped keep the stand easy to navigate and flow through on the show days.
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