Case Study: mindset

Mindset, o2 intercontinental

A 14m x 7m island exhibition stand, with compact zoned areas for potential clients to engage in conversations with the brand representatives. The clients wanted an exhibition stand that provided a space to position their product clearly.

The floorspace available for this stand allowed the clients to make a bit impact at the Proptech tradeshow.

Mindset - Proptech Exhibition at O2 Intercontinental - Ambien®360

The Brief

The Design

14m x 7m island stand
Features

Carpet
Storage
Furniture
Lighting
Plinth with LED lighting for product
LED Requirements

Outer wall LED screens - 2.5m x 1.5m
Centre LED screens (4-sided) - 3.5m x 1m

what we did

Working with the client’s requirements, our team set about working on a render design to make sure the creative ideas were implemented.

The main attraction to encourage visitor engagement was the product in the 4-sided plinth with LED lighting, positioned centrally within the open area of the floorspace. Our team then worked on zoning the areas off around the main feature, allowing for meeting areas, demo area and bar for conversations to take place.

Mindset Proptech Exhibition - Render Design - Ambien®360

the outcome

An interesting exhibition stand design that showcased the product in a significant way to increase visitor engagement. The stand generated strong levels of interest throughout the tradeshow. The footfall was evidently high and conversations were in full flow.

This project demonstrated that there is a specific time and show that brands need to work with clever and unique exhibition stand designs. Our team thoroughly enjoyed working on this project!