Case Study: Wise gaming
fira gran via, barcelona
For ICE Barcelona, one of the gaming industry’s most prestigious global events, our client - a talented design agency - entrusted us with turning a concept into reality.
We built a space that echoed the brand’s personality while ensuring it worked seamlessly for the exhibitor, incorporating inviting, well-planned meeting areas to foster meaningful discussions.
The Brief
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The Design
A curved LED digital backdrop showcasing the brand, drawing immediate attention from the exhibition floor.
Overhead brand hanging signage with strong visibility across the exhibition venue. -
Features
Bar Area
PA System
Furniture
Hanging Structures
55” TV Monitors
Meeting Areas
Carpet -
LED Requirements
10m x 4m LED screen with Novastar processor
2.8mm pixel pitch LED tiles
what we did
As always the project begun by developing a precise render design for the 10m by 7m exhibition stand. The exhibition stand featured 1 main LED screen comprising of 8m (w) x 4 (h).
We brought the design agency’s vision to life by reflecting the exhibitor’s brand and creating maximum visual impact. The layout featured dedicated seating areas, interactive section and a considered flow, ensuring the stand was both inviting and practical for visitors.
the outcome
The Vatan Platform stand attracted steady footfall and created a strong brand presence throughout ICE Barcelona. The layout allowed for effective engagement with attendees, while the clean design and digital elements helped reinforce the brand’s innovation-focused message. Client feedback was highly positive, with the stand considered a strong visual and functional asset during the event.
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